Jennifer Lopez: The New Face of Intimissimi’s Global Campaign

Jennifer Lopez is Intimissimi’s new global brand ambassador, a role that perfectly complements her iconic status in the world of fashion and entertainment. The Italian lingerie and intimate apparel brand announced the exciting news on March 7, coinciding with the launch of their highly anticipated Spring/Summer 2023 campaign. Directed by Gia Coppola and captured by the talented photographer Chris Colls, the campaign offers a glimpse into a day in the life of J.Lo, showcasing her in a variety of stunning, sexy looks that highlight the brand’s exquisite craftsmanship. From luxurious silks to romantic lace, each piece she wears epitomizes the elegance and allure that Intimissimi is known for.

In her statement about the partnership, Jennifer Lopez expressed her admiration for the Italian brand, citing her love for Italy and its rich cultural heritage. “I love Italy – the people, the fashion, the culture, the food, and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits, and intricate designs,” she said. This appreciation for Italian artistry and quality is evident in the campaign, where Lopez’s natural charisma and confident demeanor bring the lingerie to life. Her endorsement not only enhances the brand’s prestige but also aligns with Intimissimi’s vision of celebrating strong, vibrant women.

Jennifer Lopez’s role as Intimissimi’s global brand ambassador goes beyond modeling; it embodies a celebration of empowerment and femininity. “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively, and strong,” Lopez shared. This collaboration marks a significant moment for both Lopez and Intimissimi, as they join forces to inspire women around the world to embrace their confidence and beauty. Through this partnership, Jennifer Lopez continues to solidify her status as a global fashion icon, while Intimissimi reaffirms its commitment to creating luxurious, empowering lingerie for women everywhere.